Companies, design studios, research institutions and designers from 58 countries entered their latest product concepts in the Red Dot Award: Design Concept 2017 – a record 4,724 entries. 20 design experts from all over the world convened and assessed each individual idea in an adjudication process lasting several days, with the selected concepts finally awarded in Singapore. Only concepts with the highest design merit which won over the jury were awarded the sought-after Red Dot.
Since its inception in 2005, the award began as an outlet for design teams and designers to showcase their latest research without customer constraints. Today, it has matured into the largest and most prestigious international award for design concepts at a professional level. With new categories increased to thirty four spanning across an extensive spectrum from public space, lifestyle to security needs. Concept categories are deliberately kept wide to ensure limitless imagination, encouraging new innovations and explanations.
This year, 240 concepts were awarded the Red Dot, with 43 being honoured Red Dot: Best of the Best for its exceptional design excellence. 62 concepts were also credited with an Honourable Mention. Prof. Dr. Peter Zec, initiator and CEO of Red Dot, and Mr. Ken Koo, President of Red Dot, Asia, gave out the awards at the awarding ceremony in Singapore.
The Red Dot jury nominated three concepts from the 43 Red Dot: Best of the Best laureates for the Red Dot: Luminary. Major themes were revisited referencing how dissemination of information and crowd sourcing can be more efficient through an interactive communication system; the future of user experiences in autonomous driving with the creation of an automobile sculpture that shows new ways of interaction between driver, passenger and vehicle; and the future of personal travel devices aimed at solving “the last mile” problem of urban daily commute. Consequently, ”Blood SOS” by Kim Euimin, Kim Heejung, Lee Wonjin from South Korea, “BMW i Inside Future” by BMW Group Designworks from the United States and “Halo City” by Beijing Onemile Technology from China were nominated respectively for the highest accolade at the Red Dot Award for Design Concept.
This year’s Red Dot: Luminary aims to change the way urban citizens explore their cities. “Halo City” is a ready-to-launch micro-electric foldable scooter and personal transportation tool which allowing users to travel effortlessly to and from bus or subway stations. “We have seen a lot of ideas in the past few years, but here we seem to experience a next-level-solution“ Red Dot juror Professor Lutz Fügener explains. “Almost all problems resulting from the challenging compromise between usability, simplicity, aesthetics and attractiveness have been solved. This “all-of-a-piece” product surprisingly communicates self-awareness and highest usability in all details – from folding to riding, and all the added useful features.”
The Red Dot: Luminary trophy is then presented to Beijing Onemile Technology by Prof. Dr Peter Zec, initiator and CEO of Red Dot and Mr Ken Koo then concluded the ceremony with the presentation of Red Dot Award: Design Concept winners’ exhibition at the new Red Dot Design Museum which overlooks the waterfront promenade of Singapore’s Marina Bay.
The result after a year of compiling work, the winning concepts are also presented at the online exhibition at the Red Dot Award: Design Concept website as well as the Red Dot Design Yearbook for Design Concept 2017. The exhibitions and yearbook are traditions of the Red Dot Design Award, providing designers with a reference to the best in design.
Red Dot Cocktail, a signature created and recommended by Prof. Dr. Peter Zec himself, was served among others to honorary guests from the industry, politics and members of the press as the top designers congregated and celebrated until the early hours.