In his conclusion honouring the winning works of 2017’s Red Dot Award: Design Concept, Prof. Dr. Peter Zec, initiator and CEO of Red Dot stated, “Fast-evolving tools and constantly changing demands make it almost impossible to predict the future. Nevertheless, there are some people who have made it their business to shape the world of tomorrow and to improve people’s lives: designers and creatives.”
On 2 January 2018, the award welcomes more designers and creatives with the desire and drive to shape the world of tomorrow to enter their latest visions, ideas, prototypes, and design concepts to this year’s Red Dot Award: Design Concept.
Open to designers, design teams, design studios, product companies, and universities, the award began as an outlet for design teams and designers to showcase their latest research without customer constraints. Today, it has matured into the largest and most prestigious international award for design concepts at a professional level.
More than a platform for innovation, winning designers will be able to leverage on the Red Dot to provide an indication on the marketability of future products, provide clients with an established mark of a studio’s design capabilities, benchmark a team’s creative competencies.
The submission period breaks down into three different phases: “Early” from 2 to 31 January 2018, “Standard” from 1 February to 21 March 2018 and “Late” from 22 March to 16 May 2018. At the Early and Standard submission phases, entries can be submitted in 4 languages, English, German, Chinese and Korean. Jury who are native speakers of the languages, English, Chinese, German, and Korean are organised into language groups to evaluate each entry, offering a more equitable platform to compete for the award.
The jury of the Red Dot Award: Design Concept hail from different parts of the world providing their own cultural context tempered with their own experiences to provide fair and balanced judgement. To further an unbiased environment, entries presented to the jury are without name, picture or corporate logo of the designers. Every jury member pledges to a Code of Honour and is excluded from taking part in the competition. In addition, to avoid conflicts of interest, the jurors may not be employees of the manufacturing industry. This ensures the highest degree of objectivity when selecting the winning designs.
The awarding ceremony for the winning designers will take place on 27 September 2018, in Singapore next to the newly opened Red Dot Design Museum in the spectacular Marina Bay district.
Submission phases for the Red Dot Award: Design Concept 2018
Early: 2 – 31 January 2018
Standard: 2 February – 21 March 2018
Late: 22 March – 16 May 2018
Jury session: June 2018
Red Dot Awarding Ceremony: 27 September 2018