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Tilt Toothpaste

Tilt Toothpaste is an innovative tube design that makes it easier to get products out of a tube towards the end of its lifespan. By chamfering the top of the tube to create a sloped edge, the simple solution can minimise wastage.


He Mu, Tang Jingchun, Shen Wenjun, Zhang Xiaoci, Niu Liu

Traditional toothpaste and other cream products mostly have a round or oval cross-section at the mouth of the tube. As such, a user may encounter a wastage problem when there is only a little product left in the tube and it becomes difficult to squeeze any out. 

The solution offered by Tilt Toothpaste is to chamfer the cross-section of the tube such that it forms a sloped edge. The user will be able to squeeze more products out when the tube is about to be emptied. Compared with conventional tubes, the tilt-type tube can bring about a ten percent reduction in waste.


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