Fashion > Phone-brella > Red Dot: Best of the Best


Phone-brella is an umbrella that enables text messaging while using the umbrella. It is a limited edition promotional gift for the customers of KT and designed in line with KT’s design philosophy to ‘provide rich mobile life experience to customers’.


KT, South Korea
Team Lead: Lim Jaehee
Design: Cho Yonu 

SWBK, South Korea
Team Lead: Lee Sukwoo


KT learnt that most people use both hands to operate their smartphones and as such, developed a C-shaped handgrip for the Phone-brella to resolve this problem. The grip can be placed around the wrist to free both hands for mobile messaging when accurate response time is needed; for web surfing when dexterous handling by both hands is required; or for navigating map applications when multi-touch operations are essential for stable and effective data retrieval. 

Furthermore, the fabric of the Phone-brella comes in five colors based on KT’s Colour Index (CI) colors. The umbrella is made of aluminum and light plastic (ABS) so that the user faces no inconvenience while using it.


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