Interaction > Concept IAA > Red Dot

The Mercedes-Benz Concept IAA (Intelligent Aerodynamic Automobile) is two cars in one: an aerodynamics world champion with a Cd value of 0.19 and a four-door coupé embodying irresistible design. The study switches automatically from design mode to aerodynamic mode when the vehicle reaches a speed of 80 km/h, whereby numerous aerodynamics measures alter the shape of the vehicle. The Concept IAA is not only aerodynamic; it is also digitally connected. The experts focus on the driver’s overall user experience (UX) both inside and outside the vehicle. This includes various functions and a digital interface embedded in a harmonious overall vehicle concept.

Concept IAA

Concept IAA is two cars in one: an aerodynamics world champion and a coupé embodying irresistible design with 3D renderings in real time. Concept IAA brings graphics and animations on par with the quality of Hollywood films into a vehicle for the first time.

Design

Mercedes-Benz, Germany

The interior of the Concept IAA combines stylish sportiness with modern luxury and provides an idea of what the interior of a business saloon might look like in the near future. Elegantly curved forms, flowing lines, carefully chosen high-quality materials and the touch-based operating philosophy provide for high-level functionality. The triad of steering wheel, instruments and head unit in the Concept IAA forms an aesthetically classy whole. The instrument cluster consists of two 12.3-inch screens positioned alongside one another. The displays are flush-mounted behind bonded glass elements with an all-round aluminium chamfer, which provides for substantially improved optical quality and more robust screens.

For the first time in the industry, this vehicle also brings high quality graphics and animations into the car. The UX in the Concept IAA includes a new real-time 3D rendering system, which enables the driver to see a live 3D model depiction of one’s own vehicle on the display, as well as the vehicle’s various aerodynamic functions. The centre console features an integrated touch display for operating the air conditioning, seat adjustment functions and aerodynamic exterior elements. The two-spoke steering wheel incorporates touch-based operating functions in the most compact dimensions and perfect ergonomics that make it easy for the driver to scroll through the instrument cluster menus.

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