Wolfgang K. Meyer-Hayoz, Switzerland
Wolfgang K. Meyer-Hayoz, born in 1947, studied mechanical engineering, visual communication and industrial design and graduated from the Stuttgart State Academy of Art and Design. The professors Klaus Lehmann, Kurt Weidemann and Max Bense had formative influence on the design philosophy he has today. In 1985, he founded the Meyer-Hayoz Design Engineering Group with offices in Winterthur/Switzerland and Konstanz/Germany. The company offers consultancy services for business start-ups, small- and medium-sized enterprises, as well as world market leaders within the five defined fields of competence design strategy, industrial design, user interface design, temporary architecture and communication design, and has received numerous international awards. From 1987 to 1993, Meyer-Hayoz was volunteering as president of the Swiss Design Association (SDA); he is member of the Association of German Industrial Designers (VDID), of Swiss Marketing and the Swiss Management Society (SMG). Aside from his work as a designer and a consultant, Wolfgang K. Meyer-Hayoz is among others a guest lecturer at the University of St. Gallen and a member of the society for the promotion of the Institute of Marketing. Wolfgang K. Meyer-Hayoz serves as juror on international design panels. Besides working on complex design processes in the company’s focus areas medical engineering as well as machine and equipment design, he also moderates Change Management- and Turnaround projects in the fields of design strategy.