Nils Toft, Denmark
Starting his career as an industrial designer, Nils Toft joined the former Christian Bjørn Design in 1987, an internationally active design studio in Copenhagen with branches in Beijing and Ho Chi Minh City. Within a few years, he became a partner of CBD and, as managing director, ran the business.
Today, Nils Toft is the founder and managing director of Designidea. With offices in Copenhagen and Beijing, Designidea works in the following key fields: communication, consumer electronics, medicine, and graphic arts, as well as projects in business development, design strategy and human behaviour. Understanding Design psychology and Human Factors and storytelling has become increasingly more important for the design of today’s product or service experience. “Design is a visual language that can tell the stories that feed our desires.”