Judging Criteria

What do the jury look out for in each design concept? The criteria may be used as a guideline.

Concepts

Degree of innovation
Is the concept, product or service new or does it supplement an existing product with a new desirable quality?

Aesthetic quality
Is the concept’s form pleasant to look at?

Realisation possibility
Does the concept, product or service have a reasonable chance to be developed as a finished product or service within the next 5 years, from a technological and economical point of view?

Functionality
Does the concept, product or service fulfil all requirements of handling, usability, safety, and maintenance? Does it fulfil a need or function?

Emotional content
Does the concept, product or service offer the user enjoyment beyond mere practical purpose?

Impact
Does the concept, product or service deliver a substantial or significant benefit?

Ready to Launch

Differentiation
How is the “ready to launch” product or service different from existing marketing offerings? Is the difference positive and does it add value for the user?

Aesthetic quality
Is the “ready to launch” product’s form pleasant to look at?

Realisation possibility
Can the “ready to launch“ product or service be reasonably be expected to be ready for delivery to the market within the next 12 months?

Functionality
Does the “ready to launch“ product or service fulfil all requirements of handling, usability, safety, and maintenance? Does it fulfil a need or function?

Emotional content
Does the “ready to launch“ product or service offer the user enjoyment beyond mere practical purpose?