Agencja Reklamowa Opus B was recently awarded 2 Red Dots and 1 Honourable Mention at the recent Red Dot Award for Design Concept. KWARTA, created to revive the dying mead production traditions in Poland. It brings together almost forgotten craftsmanship with contemporary design to create unique bottles of mead; and GEKKO, a personal care product which holds liquid soaps and shampoos and attaches to the shower walls to keep everything in reach, all without having to use shower caddies, were awarded a Red Dot in the categories of Skin and Service respectively.
What is your professional role in your environment?
Piotr Wiśniewski: I am a designer. My role is to educate others both in visual and functional terms as regards ergonomic solutions. I want to make the reception of the world easier, but also to improve its aesthetics.
What comes to you first: business or customer?
Piotr Wiśniewski: The consumer without a shadow of a doubt! Designing means solving problems and responding to the needs of people. My work is to get to know the consumer and their entire world. If a designer responds to the needs of others, there is an opportunity for business.
Have you personally benefitted from preparing for a major project? i.e. Were there accomplishments/breakthroughs when preparing for a something major?
Piotr Wiśniewski: Designing is my passion; my everyday work gives me a lot of satisfaction. Each implemented product is the culmination of my efforts. To see how people use their products is the greatest reward for designers. Then we know that our ideas are not only concepts that have stayed in our heads, but specific products and solutions functioning on a daily basis. Of course, awards granted by the industry are also of significance; it is important that experts appreciate our ideas and skills.
Why did you become a designer?
Piotr Wiśniewski: I wanted to change the world! It is a fantastic profession if one wants to improve everything around us step by step. Being a designer means endless curiosity. We always want more and more, we are open to the world, to meeting people. It can be said that this job is a continuous prolongation of youth, the creative merging with the reality that surrounds us. An attempt to set new trends.
What is your biggest design career moment?
Piotr Wiśniewski: Definitely the Live Long conceptual design that has received the Red Dot Award.
Design school never ends, at least for great designers. How do you learn and grow your knowledge and expertise?
Piotr Wiśniewski: As a designer, I always seek inspiration, and any conversation, meeting or work with children – literally everything can be inspiring. You never know where you can find an impulse for creation.
Press and trade literature, as well as conferences and workshops can be of help in the search for knowledge, but I draw the greatest experience directly from people since I design for them.
On the field
How would you describe your design research?
Paweł Frej: There are no ideal solutions because every project is different. It is good to balance the research work involving analyses and determination of the purpose, needs, problems and competition with creative madness in order to release your creativity. To break conventions, it is good to develop an attitude of a child who wonders at everything and looks for the least obvious solutions.
When or how do you know that your product has become a success?
Paweł Frej: Often at a designing stage, it is our intuition that tells us the best solutions. This intuition is also luck and instinct, but very frequently experience, as well. Developing a sense of instinct often helps, at a later stage, to make more courageous decisions that break stereotypes.
If you could describe your corporate culture in three words, what would you say?
Paweł Frej: Never stop curiosity.
What would be impossible not to talk about about your work culture?
Paweł Frej: In our company, teamwork and creative approach to each subject are most important. We always strive to ensure that all team members are engaged in projects, and designing is neither a compulsion nor a chore.
How do you decide who gets to do what?
Paweł Frej: This is absolutely of paramount importance that different people appear in the team – more or less experienced designers with different passions and interests who have diverse styles and techniques. It is very important that they “infect” one another with energy and curiosity, gain and exchange experience, as well as share their passions. The team should consist of various personalities and characters while the leader should know how to subdue those elements and direct them towards a creative path.