Type of Design Concepts

Upon preparing an entry for the award, specify if the design is a “Concept” or if it is “Ready To Launch”. This allows the jury to better understand the design and will apply different criteria to evaluate a design that is still at a developmental stage compared to a design that is almost ready for the market.

More information on the evaluation criteria for a “Concept” and a “Ready To Launch” design can be found here.


“Concepts” are  designs that are still at the early developmental stage. They can be just an idea or a prototype and will not be made available for the market within the next few months or years.

Ready to launch

“Ready To Launch” designs are almost or already fully developed as a product or a service. They may have already been announced to the market but are not yet available for delivery to the market before 2nd July 2018.

View the different types of categories.