What do the jury look out for in each design concept? The criteria may be used as a guideline for presenting your work.
Degree of innovation
Is the concept new or does it supplement an existing product with a new desirable quality?
Aesthetic quality
Is the concept's form pleasant to look at?
Realisation possibility
Does current technology allow the concept to be realised as a product?
If not with current technology, is the possibility of realisation foreseeable in 1 to 3 years?
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Functionality and usefulness
Does the concept fulfill all requirements of handling, usability, safety, and maintenance? Does it fulfill a need or function?
Manufacturing efficiency / manufacturing cost
Can the concept be manufactured within a reasonable cost?
Emotional content
What does the concept offer the user beyond its immediate practical purpose in terms of sensual quality, possibilities of a playful use or emotional attachment?
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jury and criteria 