What does the jury look out for in each design concept? The criteria may be used as a guideline for presenting your work.

Degree of innovation
Is the concept new or does it supplement an existing product with a new desirable quality?

Aesthetic quality
Is the concept's form pleasant to look at?

Realisation possibility
Does current technology allow the concept to be realised as a product?
If not with current technology, is the possibility of realisation foreseeable in 1 to 3 years?

Functionality and usefulness
Does the concept fulfill all requirements of handling, usability, safety, and maintenance? Does it fulfill a need or function?

Manufacturing efficiency / cost of manufacturing
Can the concept be manufactured within a reasonable cost?

Emotional content
What does the concept offer the user beyond its immediate practical purpose in terms of sensual quality, possibilities of a playful use or emotional attachment?