| Why does a company want to win the award?
The red dot design award is an independent and established quality seal for design. Winning a red dot at the red dot award: design concept communicates to the public at large that your company leads in the development of innovative products and new design. In addition, the award is a popular source of content for editorial content, your company can gain valuable press coverage in magazines, dailies and televised news.
The red dot design award offers winners extensive marketing services to leverage on the success of winning a red dot. In addition to a prominent feature in the award yearbook, distributed worldwide by Avedition, the winning design is also presented for a year at the red dot design museum in Singapore. The red dot team also aggressively pursue media opportunities for our winners with its database of more than 800 press contacts, of which, 75 are design centric media. All exposures are available to winners at a cost of less than half the cost of a full-page advertisement in a magazine, making your success at the award a very cost effective way to market the company.
Competing for the award challenges and motivates the design team of the company to compete against the best in the world. Winning the award benchmarks the design team and improves morale, as it is an independent endorsement that they have achieved the highest standard of innovation and design. In addition, it provides effective communication to the management of the company on the value of innovation and research, and the positive contribution by the design team.
For smaller and medium sized companies that are design and innovation oriented, the cost of protecting new designs is high. The red dot award: design concept offers a cost effective platform to obtain an independent evaluation of the value of a new design or innovation. Companies are able to leverage on the expertise and experience of the panel of jury to provide an indication of which design ideas has a better chance of market success, thus directing investment in the protection of the design or even to further develop the design concept.
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