Winner red dot award: design concept

Mobility

 

click arrows
 
   
Unimog Showcar

This showcar design concept will act as a bridge between the progressive strength of self-renewal that has distinguished the Unimog program for sixty years and the future design of the coming generations of products. The Unimog DNA, with its unique concept features, has been fully taken into consideration.

To celebrate “60 Years Unimog,” Mercedes-Benz Special Trucks (MBS) created a design concept based on the Unimog U 5000 – a vehicle with proven outstanding off-road mobility. The design concept Unimog Showcar has been created as a collaborative effort between the MBS development team, the Daimler commercial vehicle designers, and a model-designing partner.

In the Unimog Showcar, the future meets history. The concept vehicle shows that even after sixty years, the Unimog is still able to renew itself. The design concept has an open cab in homage to the very first vehicle in the Unimog 2010 range, dating back to 1951. The traditional and well-known unique selling point of the Unimog – its coil springs – are painted red in the concept vehicle, while the hulking bonnet (with its typical Mercedes-Benz line) and the mudguards are a fresh green.

The colour choices were inspired by an unusual amphibian – the poison dart frog. Just like the Unimog, this frog is extremely mobile both in water and on land. Furthermore, green was the colour of the very first Unimog and numerous follow-up generations of the vehicle.

The headlights are like stage lights, which focus the beam of light. The clearly visible, sweeping lines of the frame have been finished with high-grade trims cut from aluminium blocks. The four same-size wheels make a strong optical impression with their five-pointed star alu-rim design. The design incorporates the most important Unimog features that have characterised the vehicle for the last sixty years and which will also characterise it in future – for example, portal axles, coil springs, and the frame concept.

 
red dot: best of the best  
design:
     
 
Daimler AG  
designers:      
 
Gordon Wagener, Kai Sieber, Bertrand Janssen  
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
 
   
More awarded concepts in the category "Mobility" >>  
                   
TT space Infinity space PCS   PCS  
Wildfire truck concept   EXC-HORNET   CF   The SORA: Electric motorcycle   Leverage Freedom Chair  
space                  
PCS   PCS   PCS   PCS   PCS  
VALTRA ANTS - farming the future   E-Vul Concept Car Of 2030   Massimo 55 iS concept   Pony Stroller   Concept design of tractor NOVO  
space                  
PCS   PCS              
Mission R   Paperclip Armrest