When the Cipher glass is empty, it resembles a meaningless colourful mosaic. When a drink is poured into it, the name of the drink is revealed in the mosaic.
Though the Cipher glass is complex in appearance, it is in fact based on a very simple idea. Differently coloured squares are scattered across the glass surface in a seemingly random pattern. Their position, however, is hardly accidental. The true purpose of the glass mosaic is revealed when coloured liquid is poured into it – orange juice, milk, coffee, or cola. The pattern of shapes and empty spaces on the glass, combined with the colour of the liquid inside the glass, form a word that reveals exactly which drink you are having. Each side of the glass is reserved for a specific drink.
Besides being a novelty item with entertainment value, Cipher can also serve as a marketing item for beverage companies as it has promotional potential. |
