Up and Down Instrument Cluster

red dot
red dot award: design concept 2008

initiator:
Cheju National University Jeju Cultural Technology Education Center
design:
Prof Jeon Sung-Su Prof Kim Ki-Pil Ku Ja-Yun   Lee Tae-Hoon Heo Seong-Ryul
contacts:
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As petrol prices climb, fuel efficiency becomes
more and more important to drivers. The
Up and Down Instrument Cluster adjusts its
position within the driver’s field of vision to
show vital vehicle information and indicate
when driving habits could be improved to save
fuel.

An instrument cluster is one of the most
important elements of a car, enabling the
driver to interact with the vehicle. In this era of
skyrocketing oil prices, we need an instrument
cluster with innovative design that allows us
to perceive fuel efficiency-related information
more instinctively. Through such an instrument
cluster, we will be able to achieve a driving
habit that improves fuel efficiency.

The Up and Down Instrument Cluster moves
upward and downward to enable the driver to
perceive it directly from the field of vision that
is set for driving. Simple to use and easy to
read, it satisfies ergonomic considerations. A
driver can instinctively discern the instrument
cluster as it adjusts its position by moving
upward and downward. The instrument cluster
uses air bearing and OLED technologies.