Bo

red dot
red dot award: design concept 2008

initiator:

Seoul National University

design:

Kim Hanna, Kwon Eun-Hae, Parl Dayoung and Rim Ha-Eun

Bo combines the ideas of traditional Korean
wrapping cloth – bojagi – and the modern bag.
Bo is a flexible cloth that can hold objects of
any size and any form. It can adhere to any
style and be used for any purpose.

Bojagi is a traditional Korean wrapping cloth
used for carrying or covering objects such as
books and food. It is a simple square hemmed
cloth, but it is multi-functional. A bag’s size and
shape limits the objects it can carry. Also, a
bag’s style is fixed because its shape is fixed.
Bo, however, is variable in terms of its shape,
size and style. It can be folded up when not in
use and stored conveniently. You can use Bo
in various ways.

A traveller can use it as a waist pouch. It can
be worn across the body as an urban bag. A
student can use it as a book bag/briefcase. It
can be used as a tote bag. A bookworm can use it as a book wrapper. A modern nomad
can use it as he/she likes!

Bo can be shaped to suit any style or situation.
Four buckles can be used to control the length
of the strap, which can easily be looped to
become shorter.