Point of Time

red dot
red dot award: design concept 2008

design:

Tao Di

Using moving cross bars rather than rotating arms, the Point of Time watch presents a new way of telling the time.

Instead of using rotating arms, the Point of Time watch shows the time in an unexpected, mysterious manner. The red hour bar moves downwards and the blue minutes bar moves across, from left to right. The two bars meets at a cross point, which represents a unique
moment in the day. As time passes, the point moves on. The bars are driven by an internal mechanism; when they reach the end of their track, they will immediately return to the start point. A magnetic clip and flexible straps make
this watch easy and comfortable to wear.