The red dot design award is an independent and established quality seal for design. Winning a red dot at the red dot award: design concept communicates to the public at large that your company leads in the development of innovative products and new design. In addition, the award is a popular source of content for editorial content, your company can gain valuable press coverage in magazines, dailies and televised news.

Competing for the award challenges and motivates the design team of the company to compete against the best in the world. Winning the award benchmarks the design team and improves morale, as it is an independent endorsement that they have achieved the highest standard of innovation and design. In addition, it provides effective communication to the management of the company on the value of innovation and research, and the positive contribution by the design team.

For smaller companies that are design and innovation oriented, the cost of protecting new designs is high. The red dot award: design concept offers a cost effective platform to obtain an independent evaluation of the value of a new design or innovation