A brilliant idea, whether simple or complex, manifest with good design as a product that could one day be made available in the market has real value.

With this fundamental belief, the red dot design award calls upon designers, companies, design institutions and design studios to submit their latest and best idea, as a product with good design, to the competition.

The aim of the award is to be the defining platform that separates good ideas with good design solutions from the mediocre, to provide a professional evaluation and internationally recognised seal that gives an advantage to the design and designer in the competitive market

The focus on real market value clearly distinguishes the red dot award: design concept as the most professional international design concept competition today. It is also this focus that attracts not just designers, but companies, institutions, design studios and research centers to compete with their best work every year.

Last year, we received a total of 3,536 works from 54 countries. In addition to designers, the participants include 230 companies, and 90 universities. I encourage you to send your best idea and be counted as one of the most creative designer, company or school in the world.

Professor Dr. Peter Zec
Initiator of the red dot design award