Welcome

The value of a design idea is only apparent when it manifest itself as a product, as an idea that is given a form and the multitude of issues resolved and considered towards its realisation.

Every year, the red dot award: design concept invites designers and companies from all over the world to present their best ideas as design concepts, with the aim of discovering and presenting tomorrow’s trendsetter.

An independent panel of jury that are design experts meet to review the submissions through a series of debate and award exceptional design concepts with the internationally coveted “red dot”.

The result is the presentation of outstanding works and talents that demand the attention of media and industry, propelling a truly great idea a leap nearer to the ultimate goal of realisation.

To give new impetus to this step, the LANXESS prize, will be awarded this year for the very first time: chemicals group LANXESS will help jumpstart the realisation process of two of the winning concepts by awarding them a USD7,500 cash prize each. red dot has also made it easier for winning ideas to take flight by bridging winners, their design concepts to a group of commercialisation partners. 

Commercialisation partners provide to winners the necessary business and legal knowledge, prototyping capability, research, engineering, technical expertise, investment and even sales orders to catalyse the development of winning design concept to a successful product.

We invite you to take up this challenge and submit your design concepts to the competition.

Wish you success!

Professor Dr. Peter Zec
Initiator of the red dot design award